How Supporting Sustainable Brands Can Make a Difference This Earth Day

As conscious consumers, we have the power to make choices that nurture a healthier planet for generations to come. The fashion industry is a major contributor to environmental degradation, and fast fashion has only made the problem worse. But fear not, we can make a positive impact by supporting small fashion brands like Lacson Ravello that prioritize sustainability.

Local Manufacturing

Shopping locally isn't just good for the economy, it's also great for the planet. Small businesses play a vital role in promoting sustainability, and producing clothes in our Oakland/Bay Area community helps us monitor and reduce our environmental footprint. Plus, buying local means we're not importing and shipping products from overseas—reducing our carbon footprint one fabulous outfit at a time.

Small is the New Big

The fashion industry's dirty little secret is that unsold inventory piles up in landfills every year. But hallelujah for small batch production! This approach allows us to create only what we need, minimizing the waste we generate. And it supports the slow fashion movement, encouraging us to treasure our clothes instead of treating them like yesterday's trash.

Quality Over Quantity

Fast fashion has us all on a hamster wheel of buying cheap clothes we'll toss out next season. But we're over it. By creating clothes that are designed to last for years, we're prioritizing quality over quantity. This means we're making more thoughtful purchases and taking better care of the clothes we already own. It's like mindfulness for fashion, and we're all about it.

Eco-Friendly is the New Black

The textile industry is one of the biggest environmental culprits out there. But we're not ones to sit back and watch the world burn—we're using sustainable and responsibly sourced fabrics to help turn the tide. And the best part? These materials, like organic cotton, bamboo, deadstock, and recycled materials, are seriously soft and comfortable. Who knew saving the planet could feel so luxurious?

In conclusion, supporting small business fashion brands that put sustainability first, like Lacson Ravello, is a major key to celebrating Earth Day every day. Let's make mindful choices and back businesses that align with our values. Together, we can look chic AF while building a better world for future generations.