Why does my order take longer than Amazon?
It was Day 5. Five days after a woman clicked “Place Order” on my site, my inbox was already holding six emails from her—plus voicemails—demanding to know where her package was. My e-commerce system had already sent tracking updates, but she was relentless. Threats. Cancellations. You’d think she’d ordered a cure for cancer, not a final sale item from a small-batch clothing line.
So I did what Amazon never would: I picked up the phone. “Hi, this is Kristina—the owner and designer…” I could hear the pause. She was expecting a headset-wearing call center rep with a script, not the actual woman who sketched, sourced, cut, and packed her order. She still tried to cancel. I gently reminded her that she purchased a final sale item.
That’s when it hit me: people don’t just expect Amazon speed across the board—they assume Amazon scale. But here’s the thing…I’m not Amazon and that’s exactly the point.
Sure, I’ve clicked “Buy Now” on Amazon more than once. The speed, convenience, selection, and low prices are hard to beat—but that’s not the experience I’m serving here. I’d rather you unwrap something made with care, meant to last, and actually worth loving.
Amazon vs. Me: A Tale of Two Business Models
Amazon Is…
Fast but faceless
• Ships 1.6 million packages a day in the U.S. (Insider, 2024)
• Warehouse workers pack up to 400 items per hour (CNBC, 2023)
• Optimized for speed, not human connection
Overproduction at scale
• Millions of unsold items destroyed in a single UK warehouse (ITV News, 2021)
• Returns often liquidated, dumped, or burned
Environmental impact
• 71.54 million metric tons of CO₂ emissions in 2022 alone (Amazon Sustainability Report, 2023)
• Fast shipping = high carbon footprint
Trained us for “instant everything”
• 66% of consumers expect free two-day shipping (PwC, 2023)
• But speed comes at a hidden cost: waste, stress on workers, and throwaway fashion culture
I am…
A solopreneur, not a fulfillment center
• Designer, production manager, accountant, customer service, and shipper—all in one
• Every order passes through my hands
Small batch, not overstock
• Limited quantities, made intentionally
• When it’s gone, it’s gone—no landfill of excess
Mindful and sustainable
• Small-batch production reduces waste
• Fashion already produces 92 million tons of textile waste yearly (Earth.org, 2023)
• Extending a garment’s life by just 9 months reduces its footprint by 20–30% (WRAP, 2022)
About connection, not convenience
• You can email or call me—and sometimes I’ll call you back personally
• I create modern classics, mindfully made, for less fuss and more ease
The Trade-Offs (That Are Actually Benefits)
• Amazon can get you socks tomorrow—but may toss returns in the trash.
• I may take 5–7 days to ship—but you’ll wear your piece for years.
• Amazon promises convenience—at the cost of workers and the planet.
• I promise quality and care—at the pace of one human doing it all.
My Promise (and My Ask)
I’ll never match Amazon’s two-day delivery. And honestly, I don’t want to. What I can offer: timeless pieces, produced in small batches, designed to last—and made for women who value style without waste.
At Lacson Ravello, it’s not about speed. It’s about substance.
I’m Not Amazon (and That’s a Good Thing)
That customer on Day 5? She expected a massive machine. What she got instead was me—the owner, the designer, and yes, the person who tapes the box shut.
In a world where everything is “faster, faster, faster,” choosing to slow down feels almost radical. But maybe that’s what makes it so rewarding.
When was the last time you chose to wait for something—and loved it even more because you did?
Related Reading:
• Small Fashion, Big Impact: How Supporting Sustainable Brands Can Make a Difference
• Why Our Tee is Worth $140
• 7 Reasons to Love Bamboo Fabrics