The Customer is the Concept: Starting the Creative Process

By July 20, 2015December 20th, 2020Behind the Scenes, Brand Launch, Inspiration

It happens at the start of each season and still gets me excited—kickstarting a new collection. People always ask me, “How do you get your ideas?” or “How do you know what’s trending?” I look at anything and everything—the runway, travel, art, people, current events, etc. I tell them that if I know my customer well, I will also be able to forecast what she wants every season. It’s an organic process that combines new ideas with customer aspirations.

I’m always looking and keeping my senses on high alert, gathering ideas up to eighteen months ahead of time. In this early stage, I start to see patterns, repetition, and indicators—mostly fashion trends—but I may also see patterns in consumer and buying trends as well.

For the Lacson Ravello line I went back to what really excites me: fabrics, texture, color, and distant places. My recent trips to Puerto Vallarta were the inspiration for this debut collection—the last days of summer, hot sunny days that transition into balmy breezy evenings. Think Liz Taylor during her early days with Richard Burton, escaping to Banderas Bay from the glare of the paparazzi. I kept the color palette a simple mix of navy and ivory with patterns influenced by Mexican Talavera tilework. I hope that you enjoy this collection as much as I have enjoyed designing it.

Everybody gets inspiration from different places. Where do you get yours?


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