Quality & Craftsmanship: It’s What’s on the Inside that Counts

By August 11, 2015December 20th, 2020Behind the Scenes, Brand Launch, Process
Discussing details with the production team.

Discussing details with the
production team.

“Quality details cost a bit more, but I believe in being competitive in thoughtful design and craftsmanship at an accessible price point.”

A primary reason I launched Lacson Ravello is that I could not find clothing to fit my wardrobe and lifestyle—in both aesthetics and quality. I’m definitely not the first person to experience this challenge, but it’s something I felt had been lacking in the contemporary women’s market for some time. My brand comes from the need for relaxed, effortless, and versatile pieces that can go from city to sand, beach to street, but are also beautiful from the inside out.

To those who know me, I’m a bit of a perfectionist. Quality and craftsmanship are really more of an instinctive reflex than a premeditated decision. Our Sayulita Poncho, for example, features inside bound seams (as opposed to overlock) for a clean, attractive finish. We also use YKK zippers in our Malecon Shorts because they are the best—they glide smoothly and rarely get stuck. Pockets are something every woman needs and wants as well. I add them wherever I can because I like to have my phone, keys, etc. close at hand. Welt, slant, or on-seam pockets—you name it, it’s on our Serafina Dress, Mismaloya Pants, Malecon Shorts, and Sayulita Poncho.

Yes, quality details cost a bit more, but I believe in being competitive in thoughtful design and craftsmanship at an accessible price point. We also keep a close eye on things by producing in small batches close to home in the San Francisco Bay Area. This holistic approach is most meaningful when combined with a product line that I’m passionate about. Take a look inside our garments and you’ll see that it’s what on the inside that counts.

#details #attentiontodetail #craftsmanship #perfectionist #lacsonravello

Sayulita Poncho detail—inside binding and twill tape seam finishes

Sayulita Poncho detail—inside binding and twill tape seam finishes

Mismaloya Pants detail—contrast side insert and slant pocket

Mismaloya Pants detail—contrast side insert and slant pocket

YKK zipper and inside finishing on Malecon Shorts

YKK zipper and inside finishing on Malecon Shorts

Serafina Tunic Dress details—welt slant pocket

Serafina Tunic Dress details—welt slant pocket

Save