Pivoting from Fashion to Masks

Supporting Healthcare Heroes during the Covid-19 Pandemic

If I told you 6 months ago that Spring 2020 trends would include masks, you wouldn’t have believed me. Seriously, I wouldn’t have believed myself!

But here we are. In the midst of a global pandemic, where masks aren’t just a trend – they’re a necessity. With that in mind, it should come as no surprise that at Lacson Ravello, we hopped on the mask making train too.

To be perfectly honest, I thought I was a little late to the game when I set out to make these masks. My husband and I had already been quarantined in our Oakland home for several weeks. And, not surprisingly here either, I didn’t want to crank out any mask based off of the endless DIY patterns and tutorials found online. Not me! I wanted to make my version not only functional, but well-fit, well-made, and of course, stylish. I approached this process much like my usual design process!

Five prototypes later, and after test-wearing the masks on both my husband and myself, I quietly posted the mask online thinking I’d maybe get twenty orders, all from a few family members and close friends.

“I’ll double that amount and donate the rest to first responders. A buy a mask, donate a mask set-up,” I thought.

As I was inundated with orders, I realized I had clearly underestimated two things. One, the demand for masks and two, the generosity of others. Within three days, I received hundreds of orders – not only from family, friends, and followers but also from frontline healthcare workers. The sales app on my phone was blowing up so much that I had to temporarily pause online ordering and put a shelter-in-place production plan together. Then, once I had everything in order and I was able to get the masks into the hands of those who needed it most, I received a ton of heartfelt feedback.

“From my teams’ perspective, it’s reassuring to know that they’re taken care of, and we’ve truly been touched by your kindness and generosity during this stressful time.”


Danielle, Frontliner at The Komoto Family Foundation

With each mask I enclosed a note to thank people for their generosity and let them know who and where the donations were distributed to.

So far we’ve been able to supply masks to workers at:

  • Advocate Illinois Masonic Medical Center
  • Alameda Hospital
  • California Neurosurgical Institute⁠
  • Children’s Healthcare of Atlanta
  • City of Hope Los Angeles⁠
  • The Colorado Org for Victim Assistance
  • Diginity Health Sacramento
  • Fairmont Hospital & Rehabilitation Center
  • Highland Hospital
  • Jersey City Medical Center
  • Jesse Brown VA Med Center Chicago⁠
  • John George Psychiatric Hospital
  • Kaiser Permanente Orange County
  • Komoto Family Foundation⁠—Visalia, CA
  • Memorial Sloan Kettering Cancer Center New York
  • Mercy General Hospital Sacramento
  • Perinatal Associates of San Antonio⁠
  • Phoenix Children’s Hospital⁠
  • San Leandro Hospital
  • Swedish Medical Center in Seattle
  • Turner Falls Fire Department⁠
  • UCSF Benioff Children’s Hospital Oakland
  • University of California, San Francisco
  • Valleywise Health Arizona
  • Zuckerberg San Francisco General Hospital

So, thank you, to each and every one of you – every like, share, comment, website click, purchase, and of course: human generosity made this all possible. THIS is what fuels Lacson Ravello. This is why we keep doing what we do.

Be well, friends.

Purchase a Mask

 

Read NPR’s article about the importance of wearing masks (even the homemade kind): “Yes, Wearing Masks Helps. Here’s Why”