With these months of down time, I’ve had more time to pause and reflect than ever.
This year has been tough for everyone, no doubt about it. And through it all, we continue to try and forge ahead. Pivot. And pivot again!
We’re already into the last half of 2020 with no sign of normalcy on the horizon. How do we move forward in these times? Where do we go from here?
For Lacson Ravello, I’m tossing around a few different ideas. With your help, I’d like to nail down some of these soon! Here’s a synopsis:
Go “seasonless”. That is to say, design less season specific collections.
No more collections that launch just for the Spring or Fall months because frankly, we don’t always shop like that. Most of us buy our clothing because we love it and can see wearing it different ways season after season, year after year. I want Lacson Ravello to be timeless, versatile, and designed for longevity—offering a defined and stylish core collection that you can build upon. You may still see a short sleeve in the warmer months or a long sleeve in the colder months but we’ll always be thinking of how our clothes can be worn now and beyond, layered with the last or next collections. All of this aligns with our belief in #BuyLessChooseWell. I think it’s a practical and sustainable direction for our brand.
I want Lacson Ravello to be your “at-home uniform”.
Let’s face it, working and schooling from home is here to stay at least for the unforeseeable future. I’ll be offering more knit essentials and relaxed loungewear—but not just your run-of-the-mill sweats. Think of the “Elevated Sweatshirt” and knit tops that are Zoom-ready and look great from the waist up. Pair these with our upcoming soft knit pants because stylish comfort is everything!
Addition of more sizes (XL/16-18) to the assortment.
I’ve heard you and I’m responding. Expanding our size assortment (even just adding one size segment) is a huge undertaking for this small company. Adding another size to the mix whether it’s a smaller or larger size involves a shift mainly in pattern making, inventory, and costs. I feel it’s a step in the right direction and I’m diving in with the addition of XL/16-18 to our size range.
Goal to be use 100% sustainable materials by 2022.
You may be asking, “Don’t you already use sustainable fabrics?” Yes, we do but we can do more and better. Now that there are more sustainable fabric options than ever before, we want to make a more conscious effort and impact! Our goal is to always use textiles that are at least one of the following:
Natural Fibers – Fibers that are grown by plants and are renewable. Some examples are cotton, bamboo, linen, hemp, flax, and ramie.
Certified Organic – Fibers grown without synthetic fertilizers, pesticides, herbicides, or other chemicals.
Certified STANDARD 100 by OEKO-TEX® – This certification ensures textiles have been tested for harmful substances and therefore are harmless for human health.
Biodegradable – Fabrics which decompose easily and naturally using microorganisms, reducing waste and pollution. Natural and those made from cellulose fibers fall into this category.
Deadstock – Fabrics that are leftover from mills and other manufacturers that would be unused or wasted.
Recycled – Second generation natural or synthetic materials that are reused or repurposed.
To my friends, customers, and followers, what do YOU want to see from Lacson Ravello going forward?
Your input is so valuable and will help decide where we go from here. Please feel free to leave a comment at the bottom of this page! It’s time we make your COVID-friendly wardrobe dreams come true.