More than just a name.
The story of LACSON RAVELLO begins with strong family roots in the garment industry. Kristina Lacson McConnico was born to Filipino parents and descended from a long line of dressmakers and fashion designers—grandmothers, aunts, and cousins. Upon establishing her own brand, she incorporated her surname, Lacson, and her grandmother’s maiden name, Ravello. For her, this family name captures the heritage and values that define her clothing line—a tradition of strong craftsmanship and quality materials, combined with a modern and design-driven approach.
Originally from St. Louis, Kristina knew at a young age that she wanted to follow her family’s path in the fashion world. A skilled visual artist during her teenage years, she moved to Los Angeles to attend Otis College of Art & Design. Early exposure to leaders and icons in the fashion industry had a profound influence on her evolution as a designer.
After college, she relocated to San Francisco and worked as a designer for large retailers such as Gap Inc., Bebe, and Target Corporation—in addition to building her expertise as a design consultant for smaller fashion labels and startups. Her two decades of industry experience have led her around the world numerous times, from production facilities in Asia to buying and research trips in Europe and all over the U.S. This global perspective followed Kristina as she created the LACSON RAVELLO brand. Her dedication to being a citizen of the world while keeping a relaxed California sensibility continues to inform her life and her work.